Barron’s reports that Canadian boycotts of U.S. products have intensified following Trump’s tariff escalation and the “Lake America” renaming. The article notes that the boycott has moved beyond a social media hashtag into measurable retail shifts, with U.S. brands reporting dropped sales in Canadian markets and Canadian retailers reporting increased demand for domestic and non-U.S. alternatives.

The “double down” language suggests the boycott is not fading but growing, with the Lake Ontario renaming serving as a catalyst that pushed moderate consumers into active participation. For U.S. companies with significant Canadian revenue, the sustained boycott represents a real financial risk that extends well beyond the life of any single tariff regime, and the article notes that several U.S. multinationals are quietly exploring Canadian manufacturing or distribution options to insulate their northern markets.

— Barron’s